Adwise, with their unique technology from Konica Minolta, has become the game-changer in the Georgian printing market

Tbilisi, Georgia | 11 ოქტომბერი 2021

The first industrial printing system for digital embellishment, MGI JETVARNISH 3DS & iFOIL-S, was installed at Adwise company in Georgia


MGI JETVARNISH 3DS & iFOIL-S is the industrial printing system for digital embellishment. This machine turns printed jobs into spectacular and irresistible printouts, which will immediately gain the full attention of customers.

Adwise is one of the biggest producers of packaging in the Georgian market. “This year, despite the pandemic circumstances, we decided to make a large investment with Konica Minolta and together bring completely new and unique technology into the Georgian market. We are ready to enable small- and medium-sized businesses to implement new solutions for their packaging, labels and promotional materials. Thanks to the high-quality effects obtained with this device, Georgian companies will be able to make much higher quality and effective ideas on their packaging and labels as well as better present their products on store shelves, and moreover, compete with imported goods” - explains Beka Bubuteishvili, the owner of Adwise company.

Beka adds, “I dreamed of providing colleagues, partners and customers with all the advantages of innovative technologies that the modern world uses successfully today. ”
 
According to Giorgi Galuashvili, the sales representative of Konica Minolta in Georgia, Adwise, with their MGI, have become a game-changer in the Georgian print market.

“This is a serious and huge project. We have been preparing it for several months and this installation is just one of the stages of its implementation. There is a long way to go to create a digital market, sustainable demand and joint growth. This installation will bring much more digital page volume to the Georgian market and allow us to install more print systems in the market,” says Giorgi.

“MGI equipment is the pinnacle of engineering. These technologies transform spot foiling and varnishing into a simple and affordable digital process. You no longer need complicated pre-printing works and ordering of special additional parts such as plates and stamps. Embellished print products can be ready to use in just 15 minutes. Adwise company will offer the Georgian market short runs of premium-quality packaging, labels or other marketing products on demand. The first owner of MGI in Ukraine became known as a true revolutionist in the market. I guess Adwise will follow suit,” adds Evgeniy Shilyaev, Sales Director of Konica Minolta in Ukraine and Georgia.
 
It should be reminded that Konica Minolta entered the Georgian market in 2019 to assist companies to rethink their productivity and efficiency.

About Adwise Group
Adwise company has operated in the Georgian market since 2008. For a long time, the company provided a full range of design and advertisement services in the shortest possible time. Since 2019, the company has become a major manufacturer of packaging and advertising products. They focus on achieving the business goals of small and medium businesses as well as large enterprises.

Konica Minolta Business Solutions Georgia LLC, based in Tbilisi, Georgia, is a wholly-owned subsidiary of Konica Minolta Business Solutions Czech, Brno.  
 
With its unique expertise in imaging, data processing and data-based decision-making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and the public sector - and solves issues faced by society. 
 
As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leader in print transformation’. Konica Minolta has been a Microsoft Global Managed Partner since 2021. 
 
Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource). 
 
For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals. 
 
The company has been repeatedly recognised for its rich history of social contribution, as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta is listed among “2021 Global 100 Most Sustainable Corporations in the World” and received the highest level in EcoVadis Sustainabilty Ratings. 
 
For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021’ from Keypoint Intelligence. 
 
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa or 150 countries worldwide.

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