The world of production print will never get the same type of headline-grabbing attention like other sectors of technology, for example Artificial Intelligence (AI) and the Internet of Things (IOT), but it continues to evolve as an effective communication tool.
One of our major software successes has been with one of our customers, L’Oréal, for an online internal campaign using our marketing automation platform Markomi. Printing is obviously crucial to attract consumer awareness. But software capabilities enable the definition, segmentation, scheduling and tracking of multi-media marketing campaigns, such as for the global cosmetics giant, which also include print applications.
The growth of e-commerce is definitely a defining trend of the continued growth of digital packaging and label production for the future, and this will have a major impact for commercial printers. In particular they need to be able to react fast, and develop e-commerce-specific packaging designs that solve the inherent challenges of postal distribution, rather than those of retail. Versioning and personalisation are also on the rise.
And overall, embellishment makes products a winner: The longer individuals focus on an item, the more likely they are to choose that item and to give it a higher liking rating. 
In order to benefit customers in a single-source partnership approach, we continue to strengthen our partnership with MGI Digital Technology (MGI).
About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.
As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leader in print transformation’. Konica Minolta has been a Microsoft Global Managed Partner since 2021.
Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).
For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.
The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta is listed among “2021 Global 100 Most Sustainable Corporations in the World” and received the highest level in EcoVadis Sustainability Ratings.
For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021’ from Keypoint Intelligence.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With approximately 9,000 employees (as of April 2021), Konica Minolta Europe earned net sales of over 1.9 billion in financial year 2020/2021.
For more information, please visit https://www.konicaminolta.eu/eu-en/news and follow Konica Minolta on Facebook, LinkedIn, YouTube and Instagram.
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Team Manager Brand Positioning & Architecture, Content Strategy & Development
+49 (0) 151 622-06-281