Since documents of this sort include summaries of transactions or other legally relevant information, they are read and reviewed more carefully than almost any other kind of document received through the post. This has made transaction documents a highly attractive medium for marketing professionals looking for effective ways of promoting a product or service.
New times have come for the transactions document services market. Once upon a time, inserts were thrown into the envelope along with the transaction documents. It turned out this strategy didn't really bring in significant results, however, since the inserts were thrown away as soon as the recipient opened the envelope. Now, we have “onserts”, or the so-called TransPromo. Onserts are placed directly on the face of a transaction document such as an invoice, bank statement or utility bill. By combining a transaction statement with a promotional message, you can put operational and marketing information in a single document. Not surprisingly, today this is a fast-growing market, now worth billions.
Currently, the major players in the transaction document business are only serving large multinational companies. But there is also real market potential at the lower end of the market—serving the needs of small and mid-sized enterprises (SMEs) in the smaller volume transactional niche.
The biggest advantage of using bills and statements for promotional messaging is that these documents are actually opened and read. According to the study “The Future of Multi-Channel Transactional Communications”, by InfoTrends, utility bills, bank statements and informational mail are transaction documents with the highest open rate of up to 97%.
Transactional reduces costs by putting marketing messages into transaction documents. The paper is put to good use and not wasted, moreover, ensuring existing white space is used profitably. This strategy also lowers operational cost, reducing the need to print separate brochures and saving resources – your client doesn’t have to send as many e-mail campaigns to existing customers, for example. This also means businesses spend less on additional advertising.
If TransPromo is well-designed, in colour, using eye-grabbing copy to convey a message that’s easy to read, the chances are more customers will see it and act upon it. And if the information provided is easily digestible, your clients’ call centre will not be burdened with so many calls and enquiries.
You will be able to generate new cross-selling revenues and achieve new business potential by targeting even the smaller-volume transactional niche. Effortlessly.
Conveniently, you will also increase customer awareness of other products.
Want the ultimate in digital print production performance? You just found it. Konica Minolta’s Production Printing and Office hardware are industry benchmarks, with devices offering revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options to meet your complex job specifications, and more. Regardless of the size or area of specialisation of your company, our print hardware lets you build up your printing infrastructure, manage digital content, put in place state-of-the-art measuring instruments, and explore other solutions designed to change your workflow beyond recognition.
Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.
Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.
Your production environment can greatly benefit from transitioning to new ways of printing and workflow automation. With Konica Minolta solutions for TransPromo, you can improve processes, increase profitability and productivity while at the same time reduce production delays. Transaction documents can be individually tailored to grab people’s attention as soon as they open the envelope – boring bank statements and utility bills can be transformed into customised advertising content, for example.
Cater to customers’ preferences through multi-channel communication
Easily customise transaction documents and create promotional content
Intelligent interpretation of content makes you marketing campaigns effective
Offers full control of printing and paper handling features
Save time and resources with automated distribution
Streamlined operations help you improve the entire workflow
Prokom is the Konica Minolta User Community where you can find market research, information and practical tools, which will help you become better informed, more productive and ultimately more profitable. At Prokom we believe it’s not just about what you make, it’s about what you make possible
DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses. It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.
Four steps to build your business:
Why does it make sound business sense to look into a specific opportunity for growing your business? We offer a number of White Papers dealing with a wide range of topics, such as Web to Print, Variable Data Printing, Workflow Automation, Inline Finishing and Book Publishing.
How does this business opportunity fit into my existing operational setup? Our Assessment Guides, written by independent industry experts, will help you to assess in practical terms if your business is ready for a particular new business opportunity, for example Web to Print.
How have other print providers profited from a particular new business opportunity? Read how other customers similar to yourself have benefited in case studies from the different business opportunities fields. Then you can judge for yourself if the investment is worthwhile.
Want to ensure successful implementation while avoiding pitfalls which can lead to disappointments? A step-by-step Implementation Guide written by an independent industry specialist will enable you to put the new business opportunity into practice in your company. Because implementing a new business opportunity can be a complex business, of course, we also offer you practical support throughout the implementation stage.
Do you think transactional might be right for your company? Let's talk about how our joined-up software and hardware solutions could be meeting your needs.
Note - your current cookie settings will exclude you from receiving promotional updates via email! To allow those updates,
update your cookie settings